About Us

Safi label is a sustainable fashion and lifestyle brand that produces apparel, accessories, and home goods by a team of talented artisans in Ghana. We focus on bringing high quality, timeless designs, and craftsmanship that empower artisans in low-income communities. The goal is to transform their unique craftsmanship into a sustainable source of income to help them achieve a secure livelihood. The brand focuses on craftsmanship, ingenuity, sustainability, and the empowerment of women and local artisans to increase the integrity of our fashion choices. Safi label addresses a number of SDG particularly:

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What is important to us?

  • Traditional Craftsmanship

    Each product is handcrafted by artisans who are highly skilled in their craft. They incorporate traditional techniques and designs that have been passed down from generations of highly skilled artisans.

  • Circular Economy

    The brand is committed to sustainable production and innovation. We aim to create responsibly made products by working with upcycled materials and incorporating a zero-waste philosophy.

  • Supporting our Local Economy

    Supporting Ghana's local economy is very important for us to ensure that all our products are made by happy hands. We source our materials locally and employ artisans across Ghana to provide employment and sustain traditional cultures and techniques.

  • Sustainable Design Thinking

    Sustainability and zero wastes are paramount in our design process and decision making. To us, sustainability is about being responsible to our communities and the environment.


Meet the makers and the stories behind their products.

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