Letter from Founder


Dear friends,

What an amazing year of growth!

With your tireless support and encouragement, we have been able to partner with talented artisans across Africa and amplify our reach by launching our direct from artisan marketplace.

We are humbled by the outpouring of support from customers, artisans, and concerned citizens all over the globe who share in our vision for promoting African craftsmanship. Together, we represent a community that believes that artisans deserve the opportunity to support themselves and their families through dignified work opportunities.

In reflecting on our journey over the past four years, we are inspired more than ever having seen the positive impact this community can make in the lives of artisan communities. Whether you make a purchase at Safi or share our story with a friend, we thank you for your support. Thank you for joining us on this journey.



Safi Team



“We aspire to be a brand of the 21st century: 100% online and without any intermediary. From you to us directly”

Leo et Violette founders